I don’t know about you guys, but I feel like summer is flying by. Just this past weekend, I noticed it starting to get dark earlier. I mean I had to leave the pool before 9 p.m. THE HORROR.
Summer is always such a busy time of year. It seems every time I turn around there is something else going on and I really have a hard time saying no. This leaves very little time for myself and, as you might have noticed, my blog.
A few weeks back, I was part of a craft show in Meadville. Why Meadville? Eh, it’s kinda close to my hometown and they reached out to me (remember the saying no thing?). Everything about the weekend was hot. Well, most everything. Unfortunately my sales at Pink Days in Bloom were not.
Last year was my first craft show and, let me tell you, it was a lot of work. I spent the entire summer painting, sanding, glueing, etc. I was terrified I wouldn’t have enough merchandise to fill an entire booth. I completely underestimated myself. I filled the booth and then some. Applefest took place in my hometown of Franklin. It is a three-day event that brings in more than 30,000 people each year.
Pink Days in Bloom was a bit different. The venue was smaller, so Dave and I decided to cram everything into two cars. When the alarm went off at 6 a.m. on Saturday morning, neither of us were too pumped. We made the nearly two-hour trek up north and arrived at different times. Not knowing where to go, I just started driving through the crowd until someone pointed me in the right direction and told me to unpack immediately. Around the same time Dave called me to tell me he was lost in a field of horses. WHAT.
After 17 angry text messages from me, we managed to pull ourselves together and set up a somewhat respectable booth (considering this was only our second craft show and we didn’t bring half of our supplies). The day, which was full of music, food and entertainment, raised money for the Yolanda G. Barco Oncology Center and the Breast Cancer Research Foundation.
It was for a good cause and I got to spend the day laughing with my mom, but I left a little defeated. I know I’m not alone in feeling this way. But after putting so much effort into something, it’s hard walking away with very little sales. With the limited time I’ve had this summer, I started looking into picking the “perfect” craft show. Because, who knows? Maybe 2017 will be my year.
Here is what I found:
- Start visiting craft shows now.
Unfortunately, this is where time comes into play, but the best way to discover if your products will be a good fit is to visit the craft show before you apply. You’ll be able to see for yourself the attendance, type of customer, type of vendors, table setups, etc. And the best part about vendors is we are all in it together. Talk to them. Everyone has a story to tell and usually some tips. - Consider the audience of the craft show.
This has been a big problem of mine. A lot of my products are geared toward a younger audience who have better things to do than browse a craft show on a Saturday. So, ask yourself, does the demographic of the craft show attendees fit well with your product? Are the other vendors selling outdated crafts or would your product fit in nicely with the selection offered? Also consider the neighborhood in which the craft show is located. - Cost. Cost. Cost.
Many of you might not know this, but craft fairs can be expensive. Some typically have a fee involved and then there is the cost of the booth, supplies, travel, etc. It can be a bit overwhelming. It may help you to think in terms of what you will need to sell to break even. If a show costs $100 per table, and your product costs $10 each, you will need to sell 10 items to break even. - Handmade or vendor?
I learned this at my recent show. All of my products are handmade, so it was disconcerting to be surrounded with vendors. If you’re not sure of the difference, vendors sell things like body wraps, Shakeology, Origami Owl, etc. And that’s great, but if your products are like mine, you will have the most success at a show that only features handcrafted items. - Is it online?
Clearly I am a big supporter of using social media, blogs, etc. to promote your crafts. Where is the first place you go to research an event you want to attend? If your answer isn’t the Internet, please share your secret way of life. Again, you must consider your audience when thinking about online presence. For my products, I think a craft show with an online presence would be important. (As I type this, my Etsy shop is down for some reason. It will be back up soon! You can check out some of Bows and Branches products on Facebook and Instagram.)
I think that’s a good start. My next craft show is in October and I would love it if you stopped by and bought a lot of stuff. If you don’t plan on buying anything, bring me some snacks or something.
Giving to this organization and others is really a great feeling, which is kinda my focus right now. Plus, who doesn’t love free advertising!? I could probably write a book based on lazy marketing. But enough of this laziness. Go do your thing. And take some time to stop and smell the roses or the tulips or whatever isn’t still frozen in this city.
Frankie Jean (the darker one) and Jovie Jade are one-year-old cats, who coincidentally, are both missing an eye. Frankie and Jovie were adopted from 
One of my favorite things to make are felt flowers. If you’ve never searched how to do this, let me tell you, you can make 
To make flowers, you need felt (how much depends on size/type of flower), a hot glue gun, scissors and patience. Once you realize how simple these flowers can be, I think you’ll be addicted too. For this specific flower, I started with a blue felt. You need to make a base circle for the petals to stick to. I have noticed that a lot of sites get specific with petal counts and that never seems to work for me. Basically, you need to make enough petals to fill the circle.
The second layer of petals is a light green. Pay close attention to the shape of these petals. They aren’t circles, but more of a, well, a petal shape. Once you have enough for the second layer, you glue them on top. You do the same thing with the top layer, or in this instance, the light blue layer.
The center can be whatever you want. I have use balls of felt. I have used buttons. It really depends what kind of look you’re going for. For this specific flower, I took two circles and cut slits in them. If you zoom in a little on the finished product, you can see, they are just kinda smashed together and glued into the center. The slits give it more texture.
I have one gripe about this flower. I had the 
Today was a bit sparkly…literally. My niece, Liz, requested a canvas painting that was a bit different from my normal style, and it turned out really pretty. My family loves hunting. They wear camo. Their walls are adorned with deer heads, among other stuffed animals. I am basically “the princess that moved to the city,” but I can respect a different style. 
I worked fast so it wouldn’t dry and then I piled on the glitter. This took me back to my childhood. I used to love adding glitter to crafts. I went a little overboard with the glitter because I wanted to give it a thicker look. I wasn’t sure what I was going to uncover when I dumped off the excess glitter, but the end product was gorgeous and exactly what Liz ordered.
